Tufts Pre-College Marketing Essentials

Tufts Marketing Essentials for is a two-week immersive experience for high school students interested in learning marketing concepts and strategy that they can apply to their own lives and future careers. The skills of marketing touch upon several business and professional domains and can be applied across a range of contexts

Tufts Marketing Essentials is a two-week immersive experience for high school students interested in learning marketing concepts and strategy that they can apply to their own lives and future careers. The skills of marketing touch upon several business and professional domains and can be applied across a range of contexts. Marketing continues to be a popular topic and one that enjoys good recognition among this audience because of the career opportunities available across this discipline. Our fast paced, interactive workshops are taught by the same professors and thought leaders who teach these concepts to our undergraduate and graduate students. Students will spend time with mentors drawn from Tufts students and alumni who will be their guides to marketing and entrepreneurship learning opportunities and resources at Tufts. Upon completion, students will have taken their first step towards becoming problem-solvers in the contemporary world of marketing. Master the key concepts, theories, and principles of marketing Apply of marketing skills and knowledge to practical challenges with the tools and approaches relevant to overcome challenges in a changing world Develop problem solving approaches to deliver creative solutions to contemporary marketing problems

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Applications close May 1 or when program fills.