Discover how business works in this two-week introductory course at UMass Amherst. Explore key areas like management, marketing, finance, and entrepreneurship while learning how technology and innovation shape modern business. Collaborate in teams and apply your knowledge in a final project that brings real-world decision-making to life.
The UMass Amherst Summer Pre-College: Introduction to Business course gives students a comprehensive look at how companies operate and make decisions in today’s global economy. This broad-based, exploratory course introduces essential business disciplines—management, marketing, accounting, finance, operations, and economics—alongside topics in entrepreneurship, start-ups, and globalization.
Students will also explore how technology drives innovation and shapes business strategy in the 21st century. Through a mix of real-time online sessions, team-based activities, and individual exploration, participants gain a practical understanding of how different business functions work together for success.
The course concludes with a collaborative team project, allowing students to apply what they’ve learned to real-world business challenges and develop valuable problem-solving, communication, and leadership skills.
You will:
- Consider the ethical and social responsibility issues involved in the current business environment
- Evaluate the global economy and its impact on the U.S. economy
- Identify and define the functions of and challenges facing management
- Describe the responsibilities and significance of human resource management
- Explain the basic accounting process
- Outline the marketing function and describe its significance
- Describe the United States’ financial and investment systems and their role in business
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