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    UMass Amherst Summer Pre-College: Advanced Sports Marketing, Sales & Media

    Details

    • Listing Type: Summer Programs
    • Program Delivery: Online
    • Provided By: College
    • Session Start: July
    • Session Length: One Week
    • Entering Grade: 9th, 10th, 11th, 12th
    • Category: Business/Entrepreneurship
    • Sub-Categories: Business, College Experience, Entrepreneurship, Career Exploration, Sports Management
    • Selective: No
    • Ages: 14, 15, 16, 17, 18
    • Minimum Cost: $500 - $1,499
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    Overview

    Learn about pre-college opportunities Summer Session 2021! Our online pre-college programs are designed to give you a preview of the UMass student experience, including college-level academics and being part of a learning community of high school students from all across the U.S. and the world.
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    Explore the fast and dynamic world of sports marketing, sales and media, learning from full time faculty of the nation’s top-ranked McCormack Department of Sport Management, housed in the Isenberg School of Management.

    How do NFL teams manage Super Bowl marketing campaigns? Why did the National Women’s Soccer League negotiate a media rights deal with Twitch? How did the newest NHL team, the Seattle Kraken, launch its brand identity? Students will become immersed in timely, critical issues impacting the professional sport management industry, and learn the theory, strategy and tactical approach behind how teams, leagues, media organizations and fans exist together within the unique environment of sport fandom.

    Students will also speak with McCormack Department alumni, current managers working in the commercial sport industry, as we analyze how organizations build and execute best-in-class marketing, sales and media campaigns. At the end of the week, students will present their analysis and create project materials to take with them into college application and admissions interviews, building confidence in an area of passion and preparing for college life.

    This course is open to students who have completed the Sport Management & Leadership Academy, either this summer or in previous sessions.

    Schedule:
     Online live sessions Monday – Friday, 1:00 – 3:00pm (EDT). 

    Cost and Session Information

    Dates: July 12 - 23, 2021
    Program Length: 2 weeks Program Fees: $1,697* Application fee: $35 Credits Offered: Yes *Applicants Program fees include tuition, a technology fee, and a one-time registration fee. Certain programs have an additional materials fee to cover the cost of necessary tools and supplies (included in total). These come pre-packaged through the host departments.Dates: July 12 - 23, 2021 Program Length: 2 weeks Program Fees: $1,697* Application fee: $35 Credits Offered: Yes *Applicants Program fees include tuition, a technology fee, and a one-time registration fee. Certain programs have an additional materials fee to cover the cost of necessary tools and supplies (included in total). These come pre-packaged through the host departments.

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