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    UMass Amherst Summer Pre-College: Sport Management & Leadership Academy

    UMass Amherst Summer Pre-College: Sport Management & Leadership Academy


    • Listing Type: Summer Programs
    • Destination: United States
    • Program Delivery: Day, Residential, Online
    • Provided By: College
    • Session Start: July
    • Session Length: Two Weeks
    • Entering Grade: 10th, 11th, 12th
    • Gender: Coed
    • Category: Business/Entrepreneurship
    • Sub-Categories: Baseball, Leadership, Sports Management
    • Selective: No
    • Ages: 14, 15, 16, 17, 18
    • Minimum Cost: $1,500 - $2,999
    • Career Clusters: Business Management and Administration
    • Credit Awarded: Yes
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    Learn about Summer 2022 Pre-College opportunities at UMass Amherst. Our residential and online pre-college programs are designed to give you a preview of the UMass student experience, including college-level academics and being part of a learning community of high school students from all across the U.S. and the world. Our programs feature faculty-led courses, state-of-the-art facilities, and the #1 campus dining in the U.S., as ranked by the Princeton Review.


    Hosted by the #1 ranked Sport Management department on the globe, the McCormack Department's Sport Management & Leadership Academy provides a platform for talented high school students to learn practical sport business applications and industry insights from our world renowned faculty and industry-leading alumni.

    Program Topics:

    • Data Analytics in Sports Performance
    • Sports Marketing & Fandom
    • Sport, Digital Media & Content Management
    • Sport Economics & Market Forces
    • Brand Sponsorship in Sport
    • Leading the Pack: Profiles in Sport Leadership
    • “Show Me The Money!”: Representing Professional Athletes
    • Sport Entrepreneurship & Running Your Own Business
    • Sport Policy & Decision Making

    Students who attend this program will:

    1. Gain a macro-level understanding of the sport management industry and key stakeholders
    2. Conceptualize and analyze the unique consumer behavior factors surrounding sports as a product
    3. Conceptualize and analyze the unique market/business dynamics surrounding sports as a business
    4. Gain valuable access to UMass/McCormack’s unrivaled sport management alumni database and faculty
    5. Complete a professional presentation on one area of interest from the 2-week program, for use in applications and career development



    The McCormack Department is dedicated to fostering a diverse and inclusive environment in the classroom, and the sports industry. Young women and students of color who cannot meet the financial obligations of the Sport Management & Leadership Academy are encouraged to apply for a scholarship. Please see Tuition & Fees to learn how to apply.


    Students may attend this course either in person or online. 

    In Person Schedule: M - F, 9am - 4pm. This course is offered at the UMass Amherst campus as a residential program. Local students may apply to attend as a commuter.

    Online Schedule: Live, synchronous sessions will meet M - F 1:00 - 3:00pm (EST). Plus additional asynchronous work as assigned.