Whether you are just thinking about what you’ll take in school, already majoring in business, or starting on your professional path, The Columbia Business School Enrichment Program helps you discover the business area that’s right for you.
You will experience an Ivy League education through one of the nation’s top business schools. At the center of world commerce, we offer a faculty of leaders renowned in their fields. You will acquire the tools you need for your future from expert practitioners. All courses are 100% online, allowing you to study at your own pace. You’ll be guided by mentors and collaborate with motivated colleagues from around the globe. You will also complete a final project and receive a certificate of participation from Columbia Business School.
The Business of Sports
Major league sports is big business. This course is designed to give you an inside look at how franchises are valued, the fine points of financing arenas, and the role of marketing, media, and advertising. You’ll hear first-hand from team owners and sports league executives. We’ll review emerging trends such as sports gambling, growth of women’s sports, new technologies, and globalization. You will pick your favorite team and discover how course topics apply. If you have a passion for sports and business, you won’t want to miss this opportunity to gain an invaluable background and explore career options in the field.
The Business of Luxury
5-star hotels. Top-end cars. Designer apparel. All can occupy the high ground of consumer desire. This course takes you behind the scenes of the luxury business sector to show you how it works — and the career options available. Hear from industry experts such as premium brand managers, financial consultants, and investment bankers. Explore the strategies involved in managing a luxury brand. Learn about the specific disciplines related to the field such as finance, marketing, design, and distribution. Match your own talents to the field of study that opens the door to this evolving business. No matter where you are on your academic or career path, if you are interested in the luxury business, this course is a must.
The Business of TV and Film: An Insider's Look
TV and film are part of a $700+ billion industry. But, how does one story become a global phenomenon when another competing story flops? Digital streaming has enabled people to have easy access to movies and television shows around the globe, allowing for widespread distribution. But, getting those movies and tv shows from concept to screen is a journey involving a whole host of disciplines. This course covers everything from writing a pitch, acquiring funding, navigating all the secondary players in production, programming, finance, legal, and more.You’ll hear from industry experts in TV and film and look at a variety of careers in the industry. If the idea of a successful career in this business thrills you, this program is a must.
The Business of Hospitality: Travel and Dining
Did you know that hospitality is a $700 billion industry? This includes sectors such as travel and tourism, resorts and hotels as well as food and beverage. All serve a global audience to create a rewarding customer experience. In this course, we’ll explore two of its biggest sectors: travel and dining. We’ll analyze why some brands succeed and others do not. We’ll dive into the psychology of hospitality — the creative thinking that drives customer experience. We’ll review the vital role that employees play, and look at careers in the field. If you have a passion for hospitality, want to hear from experts in the industry, and study with a top business school, this course is for you.