Campaigns comprise the strategies candidates and their campaign teams use in their attempts to win public office. Georgetown's U.S. Campaigns & Elections Academy will provide you with a framework to understand the elements needed for a successful campaign.
In Partnership with the Institute of Politics and Public Policy at the McCourt School of Public Policy, the U.S. Campaigns & Elections Academy will provide you with a framework to understand the elements needed for a successful campaign. You'll get a behind-the-scenes look at campaigning and explore what it takes to start, manage, and lead a political campaign. Taking advantage of our location in the heart of the nation’s capital, you'll learn from political operatives and industry experts, attend college-level lectures, engage in group discussions, and participate in workshops, simulations, and field trips. You'll also study how campaign narratives are developed and gain tips for building a leadership team to win. At the end of the week, you'll put your newfound knowledge to work in a mock campaign, where you'll create a campaign plan as part of a team.
As a student in the U.S. Campaigns & Elections Academy, you'll spend your day immersed in a blend of classroom lectures, field trips, hands-on activities, and group discussions. Throughout the course of the week, you'll have the opportunity to explore the following subject areas:
- The American campaign and election process
- Campaign management
- Strategies and tactics utilized in past campaigns
- Communicating in a changing media landscape
- Social media and the 21st century campaign
- Ethical principles as they relate to the tactics, strategies, and management of a campaign
Cost and Session Information
Dates: July 28–August 3, 2019