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    CIEE High School Summer in London, UK: Sports Marketing


    • Listing Type: Summer Programs
    • Program Delivery: Residential
    • Destination: United Kingdom
    • Provided By: Independent Provider
    • Session Start: June, July
    • Session Length: Three Weeks
    • Entering Grade: 9th, 10th, 11th, 12th
    • Gender: Coed
    • Category: Career Exploration
    • Sub-Categories: Sports Management, Advertising
    • Selective: No
    • Ages: 14, 15, 16, 17, 18
    • Career Clusters: Marketing, Sales and Service
    • Credit Awarded: No
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    Home to Wimbledon and the English Premier League, there's no better place to delve into the business side of sports than London Town. Through interactive classes, explore sponsorships, branding, fan engagement, and digital media spend. Team up with other Global Navigators to propose a marketing campaign for a fictitious local sporting event or club. Then, present it to industry professionals. Get expert insights during behind-the-scenes tours of legendary venues, like Wembley and London Stadium. Analyze contemporary sports marketing strategies and the ways long-running sports organizations, like Oxford University Polo Club, tackle challenges. Consider the ethical and social implications of sports marketing, too.

    When not on the field, hop on a double decker bus and tour the city's world-famous landmarks, like the Tower of London, Big Ben, and Westminster Abbey. On excursions, travel to Oxford and cheer for the Old Blues RFC, one of the world's oldest rugby clubs, as they play their historic Varsity match against Cambridge. London will open your eyes to the British sports industry and kickstart your future sports marketing career!