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    CIEE High School Summer in Europe: Fashion Marketing

    CIEE High School Summer in Europe: Fashion Marketing


    • Listing Type: Summer Programs
    • Program Delivery: Residential
    • Destination: France, Italy, Spain
    • Provided By: Independent Provider
    • Session Start: June, July
    • Session Length: Three Weeks
    • Entering Grade: 9th, 10th, 11th, 12th
    • Gender: Coed
    • Category: Career Exploration
    • Sub-Categories: Fashion
    • Selective: No
    • Ages: 14, 15, 16, 17, 18
    • Career Clusters: Arts, Audio/Video Technology, and Communications
    • Credit Awarded: No
    • Meeting: Schedule a Meeting
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    Catwalk across Europe to discover fashion marketing on the global stage!

    Start behind the scenes in Paris, delving into the origins of the fashion industry. Travel to Milan for a closer look at haute couture. Then, complete your journey in Madrid, exploring fast-fashion and its impact on daily life. For your final project, develop your own marketing plan for a product or brand alongside other Global Navigators and pitch it to a panel of experts! 

    This fast-paced program offers you access to local designers and fashion entrepreneurs working in one of the most creative, and profitable, industries on the planet. Learn how companies identify their customers, use storytelling to promote their products, and gather data to make business decisions. Investigate emerging sustainable fashion trends and second-hand store merchandising.

    While immersing yourself in these stylish cities, tour famous landmarks and taste local flavors. Take notes on unique street styles as you stroll Paris’ Champs-Élysées, Milan’s Galleria Vittorio Emanuele II, and Madrid’s Gran Via. On your adventure, you’ll encounter diverse cultures, beautiful languages, and delicious cuisine while gaining a fresh perspective on the fashion industry.