The Sport Management Institute (SMI) is an exciting introduction to the world of sport management. The two-week summer session course is a valuable experience for students who enjoy sports as either a participant or a spectator, who are intrigued by the possibility of studying sport management in college, and who want to explore and learn more about the myriad of career options in the sport management field.
SMI students receive a broad overview of the field of sport management. Course content includes athletic administration and leadership, events and facility management, sport business, and sport marketing and promotion. Over their two weeks at BCE, SMI students work independently, in pairs, and in small groups on a variety of assignments and projects. Examples of student work include the professional profile presentation, LinkedIn profiles, in-class debate and the sporting marketing project and presentation.
Given that the SMI program is located on the Boston College campus, we also learn from guest speakers within the NCAA Division 1 Boston College Athletic Department. Past speakers have included the Associate Athletic Director for Marketing and Fan Engagement, the Senior Associate Athletic Director of Facilities and Operations, and the Assistant Athletic Director for Donor Engagement. Additionally, SMI students learn about prominent Boston College athletic alumni and their greater impact on the world, such as Pete Frates ‘07 and “The Ice Bucket Challenge” and Welles Crowther ‘99, and “The Man in the Red Bandana.”
The program highlight for many of the SMI students are the tours of Boston College athletic facilities, including but not limited to: Alumni Stadium, Conte Forum, and the Baseball and Softball complexes. Members of the Boston College Facilities and Events staff lead the class on guided tours behind-the-scenes of the playing, practice, and locker room locations for the NCAA Division 1 teams in the Boston College athletic department.
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