Every industry—healthcare, consumer goods, manufacturing, fashion, entertainment, nonprofit, and financial services—needs skilled marketing strategists to design campaigns that appeal to the minds that matter most: the customers. Campaigns must be innovative and timely yet enduring, and they must speak to the image that the brand endeavors to portray.
Step into the world of modern marketing with this immersive course in integrated marketing. You’ll learn how marketing functions both on its own and as part of a larger communication strategy, exploring the tactical and strategic approaches that drive today’s most successful campaigns. Through classroom lectures, site visits, and guest speakers from the industry, you’ll gain firsthand insight into current trends, strategies, and career paths in this evolving field.
The course offers an in-depth analysis of integrated marketing practices, from brand-building to the critical role of interactive and digital marketing in today’s business environment. Working closely with classmates, you’ll develop innovative marketing plans—valuable projects to showcase in your portfolio or use in college applications.
By the end of the program, you’ll leave with a strong understanding of integrated marketing and its ability to shape brands and communication strategies. Whether you’re considering a career in marketing or a related field, this course equips you with practical skills, industry knowledge, and a foundation for future success.