3 Compelling Reasons to Upgrade Your Listing on TeenLifePosted by
From ever-changing digital advertising strategies to creative email campaigns, to creating videos on TikTok to be “on trend” with teens, you’re trying your best to increase awareness of your teen-centered academic and enrichment programs. Hey, we get it. The digital world is hyper-focused on capturing the attention of teens and your program is one of the many organizations fighting for placements on their screens. Now more than ever, it’s crucial to determine best practices for attracting and converting high-quality leads via digital marketing channels.
Simply having a listing on TeenLife.com means you are one step ahead of the pack. Traffic to our site from parents, college-bound students and educators exceeds 1.5 million visitors annually. However, you are missing out on some incredibly valuable benefits if you don’t upgrade your listings. If you’re working hard to increase awareness of your programs or services, trying to raise click-through traffic to your website, and collect real-time inquiries from qualified prospects, it’s time to upgrade your TeenLife listing. Here are three ways that you can benefit by upgrading your listings to any level.
1. Direct Lead Capture
Upgraded listings feature two additional powerful features: a “Request Info” button, and an “Apply Now” button. The former opens up a form that asks visitors for their name and contact information. When they hit “Submit”, an email is immediately sent to the person that you have identified as your Listing Contact. The “Apply Now” button is a feature that represents a live link to your online application page. Take a look at the Wilderness Adventures: Gap Semester example below.
All three of these buttons engage visitors with your program and generate best-fit leads for your admissions team.
Why is This Significant?
These engagement features allow you to benefit more directly from visitors who find your listing in a TeenLife search. An upgraded TeenLife listing makes searching for the right program easy for teens, parents, and counselors. With a click of a button, they are enabled to directly reach your admissions team or program advisors. Once a visitor engages with your upgraded listing, their contact information is directly sent to your team to be included in your CRM. Other online directories only drive traffic to your home page — leaving you with no way of knowing if these visitors actually convert to inquiries.
How Do You Benefit from These Leads?
To maximize the ROI of your TeenLife listing, make sure to send follow up information in a timely manner via email — within the hour. If they provide their phone number, don’t hesitate to give them a call! You want to make sure to reach them while your program is fresh on their minds. And don’t forget to include the question, “How did you hear about us?” on your online application page. If you have a drop-down list of options, add TeenLife.com.
2. Appear Higher in Searches and on More Web Pages
We understand that you want more visibility when you upgrade your listing and so we added several benefits to our upgraded listings. First, relevant Featured Premium listings appear in the top spots of any search result. This is similar to how Google’s Search Engine Results Page works. Take a look at the example below.
In this screenshot taken from our website, the top listings for the search “STEM” appear at the top of the page for easy accessibility and visibility. These listings rotate at the top of search results and on relevant landing pages. Additionally, these listings include the three buttons discussed above (View Website, Request Info, and Apply Now) as well as your phone number. Also, upgrading to a Featured Listing allows you to create a custom, auto-response email to inquiries that are submitted. Featured Listings get at least 10x more visibility than a free listing.
Next are Premium Plus Listings. Premium Plus Listings rotate below Featured Listings on search results pages and on landing pages and receive about 4x the visibility of a free listing. While they are not highlighted in blue, they have the same three buttons: View Website, Request Info and Apply Now. In addition, you can also create a custom, auto-response email to inquiries.
Our Category Pages attract a significant amount of organic traffic. In fact, several of our category pages are #1 in organic searches for those opportunities! Featured Listings are automatically included on these pages. See the Category Page for Summer Programs. All paid listings also appear on our growing list of Popular Search pages — see Computer Science Summer Programs.
We don’t stop there! If you upgrade, your listings will appear under relevant Standard Listings in the “Related Listing” section as shown in the example below.
Why is This Significant?
Displaying your listing in multiple places will drive more visitors to your program. As a result, the chance that visitors will engage with you and express interest in your program will increase. It’s a numbers game really — the more people who see your listing, the more people are likely to convert into leads.
How To Appear in More Searches?
You can drive even more traffic to your organization by adding, updating and upgrading multiple listings. The best way to do this is to create a listing for each of your programs or office locations. This will make sure you appear in more relevant searches AND on more Popular Search pages. Also, be sure to include keywords that describe your program. For instance, if you want to create an upgraded TeenLife listing for your theater summer program, be sure to include keywords such as: acting, theater, arts, etc.
3. The Ability to Respond to Reviews
Unlike free listings, Premium and Featured Listings have the ability to respond to participant reviews. This is your chance to be responsive and proactive, whether the incoming review is positive or negative. Take the time to write a personal response as it gives your prospects/leads a sense of trust and comfort. Take a look at the example below.
As you can see, the administrators of the CityGap at the Living City Project responded to this 5-star review. In doing so, the admins personified the listing, making it feel as though visitors are interacting directly with the program faculty through the listing and not a robot.
Why is This Significant?
Students and parents love to tell others about their experiences, so why not have them enhance your listing at the same time? Boosting your TeenLife listing with program reviews is a great way to increase your credibility and motivate prospective students to learn more about your summer program and hopefully apply!
There’s no hard cast way to make everyone happy, it just won’t happen. With that being said, you can certainly leave an impact or change someone’s mind by being personable and timely with both positive and negative reviews. Keep in mind that if you receive a negative review, it’s best to address the issue head on and show visitors that your program faculty is accommodating, considerate, and genuinely cares about your participant’s experiences.
How To Attract More Reviews?
Be proactive and ask past program participants to submit a review. Be sure to include a link to your listing on TeenLife.com and let them know that the link to “Write a Review” is at the bottom of your listing. Parents and students need to be logged in as members of TeenLife.com to post reviews (it’s free!).
These are just three of the ways you can benefit by upgrading your TeenLife listing. With 1.5 million visitors to the TeenLife website annually, upgrading your listing will maximize your program’s outreach, drive new leads to your program, and help you convert these leads into some of your most valuable participants.
We would be happy to walk you through the process of upgrading your listing. Contact us today to increase your program’s visibility and receive high-quality leads.