Explore Our 2024 Guide to Gap Year Programs!

    Seton Hall University: Sports Media & Business Academy

    Seton Hall University: Sports Media & Business Academy


    • Listing Type: Summer Programs
    • Program Delivery: Day
    • Provided By: College
    • Session Start: July
    • Session Length: Four Weeks
    • Entering Grade: 9th, 10th, 11th, 12th
    • Gender: Coed
    • Category: Academic
    • Sub-Categories: Business, Sports Broadcasting, Sports Management
    • Selective: No
    • Ages: 14, 15, 16, 17, 18
    • Minimum Cost: $3,000 - $6,999
    • Career Clusters: Business Management and Administration
    • Credit Awarded: No
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    Have a high school student in need of summer plans? Seton Hall University is offering various pre-college programs over the summer from sports media and analytics to STEM and college prep, we are the right fit for your student. A precollege program is a great opportunity to study a favorite subject, get ahead in your chosen field, or try out something completely new. You may even be able to study something not offered at your high school. 

    Taking courses over the summer at Seton Hall University in South Orange, NJ will provide high school students the opportunity to take courses on a real university campus, meeting with experienced faculty and finding subjects and areas that interest you. 

    Sports Media & Business Academy
    July 15 - August 2
    10 a.m. to 3 p.m. 

    This course provides a comprehensive exploration of the dynamic and lucrative sports industry, which spans the multi-billion dollar landscape. Participants will gain insights into the intricate business aspects of sports, exploring diverse topics such as growth opportunities, financial models, and innovation. A significant focus will be dedicated to sports media, delving into the evolving business model of content production and consumption within the industry. Additionally, the course will address the broader societal impact of sports, covering issues related to amateurism, race, gender equity, and ethics. Join us for an in-depth examination of the multifaceted world where sports and media intersect.

    The Sports Academy will be taught by expert faculty member, B.J. Schecter, who is also Interim Executive Director of  the Center for Sports Media at Seton Hall University. Professor Schecter was the creator of a similar course for the Wharton School's Pre-College program, and brings decades of industry experience and network of high profile sports industry executives to share their insights with students during the Academy. 

    This course will offer a comprehensive overview of the multi-billion dollar sports industry. We’ll examine the business of sports, the many growth opportunities, financial models and innovation. We’ll also take a deep dive into sports media—and the changing business model of content production and consumption—as well as the social impact of sports, amateurism, race, gender equity, and ethics.   

    Course Objectives 

    • To view sports as a growing business and understand its history.
    • Understand that the sports industry is a microcosm for society—and business.
    • Realize the many opportunities for innovation and careers in all areas of sports.
    • Examine and present case studies of successful sports businesses.
    • Work together with a group of peers to come up with an innovative idea for a business and present it to a large group.