As part of this program, you'll meet leaders in sports media and learn about the basic skills needed to get to where they are. You'll also get behind-the-scenes virtual access to sports teams and their communication staff. In addition to all of that, we will cover sports analytics and also discuss the headlines and issues in sports; how they connect to you, as an athlete or a fan, but, more importantly, how they will connect to you as a sports communication professional.
Program goals:
- Become well-versed in the foundations of this growing and exciting field
- Analyze the business strategies behind the games we watch and the websites we peruseInvestigate how a story goes from idea to press
- Scrutinize the impact that sports media has on society
- Explore the role sports information and sports marketing have on attracting fans and corporate sponsors
- Discover how new technologies influence sports media
- Experience the thrill of doing sports reporting under the supervision of skilled experts
- Learn firsthand from sports media professionals who will share their experiences
