Launch a business in just 4 weeks this summer
The Journey is an intensive online summer program where ambitious teens 13-18 build something incredible and get their first customers. This is an intensive program perfect for teens who want to get their first customers this summer. It's focused on working in a team with other ambitious teens.
Like an MBA, but for teens
In just 4 weeks, you'll go from finding an idea to getting your first customers. gain the skills and confidence you need to thrive now and in the future.
Week 1: foundations and ideation
Take action from day one. Explore the basics of entrepreneurship: from understanding design thinking and validating problems to customer research, this week sets the foundation for all that’s to come.
Week 2: build your MVP
Once you've picked a problem to solve, we'll move on to creating solutions. You'll learn how to use the latest no-code and AI tools to build minimum viable products and bring your ideas into the market, while hearing stories from entrepreneurs and their beginnings.
Week 3: strategy, marketing, and sales
In week 3, you'll master the power of spreadsheets and design your financial projections. We'll dive into sales funnels, cold outreach, and networking, and you'll learn to overcome rejection, analyze customer data, and scale your project.
Week 4: craft your pitch and demo day
For the last week of the program, you'll keep making sales while refining your pitch, getting feedback from mentors, and perfecting your presentation skills. You'll grow your confidence and end with a bang at our demo day, where you'll present the outcomes of the biggest thing you've ever built to a panel of investors and entrepreneurs.
Students attend live, interactive workshops Monday through Friday from 12-3 pm ET to learn the skills, mindsets, and systems they need to build their projects. Outside of workshops, students work on their projects, receive one-on-one mentoring, and collaborate with peers to achieve their goals.
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