The primary purpose of the University is to provide opportunities for students to pursue a quality education. Importance is placed on providing opportunities within the curricula for the development of enhanced skills in critical thinking, communication, leadership, and computer literacy.
At the University of West Alabama, the emphasis is upon the traditional learner, but the institution is also committed to furthering the concept of lifelong learning and to serving the non-traditional student. It considers among its clientele high schools, businesses and industries, governmental agencies, and professional workers. In serving these diverse publics, the institution employs not only traditional means of delivery, but it also seeks to expand its use of innovative technologies, including distance learning, and to networking with other educational institutions and agencies in order to more comprehensively address the needs of its region.