Although 3.5 billion searches happen every single day, over 90% of web pages receive zero organic traffic from Google. The rise of zero-click searches, which comprise nearly 60% of Google...
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Every successful program critically assesses its approach to audience engagement. Consider these essential questions: How effectively does your program spark initial curiosity among potential participants (and their parents)? Have you...
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How quickly is the digital landscape evolving? In a word, fast. And short-form videos have become a dominant player for many reasons. 72% of consumers prefer to watch videos when...
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Gen Z, born between the late 1990s and early 2010s, holds significant economic power and influence. In 2024, their total spending power reached $860 billion, and it’s projected to grow...
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Looking to maximize your gap year program’s ROI in 2025? Effective marketing is a must — but it requires a strategic approach. Tracking and analyzing key metrics and KPIs gives you...
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Reaching your target audience is critical for success in today’s digital landscape. Enter keywords — powerful tools that enhance online visibility and connect with the right people — and keyword...
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