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    How Social Media Can Affect College Admissions

    Posted June 1, 2014, 3:00 pm by Stephanie Klein Wassink
    How Social Media Can Affect College Admissions

    A few years ago, I had the opportunity to hear James Miller, Dean of Admissions at Brown University, speak. One of the most surprising things he said was that every year a number of college acceptances are rescinded due to an applicant’s poor judgment on a social media website. In fact, a recent Kaplan Test Prep survey of college admissions officers revealed that 31 percent of admissions officers have visited an applicant’s social networking pages to learn more about them.

    Even If You Change Your Social Media Name, The College Admissions Office Can Find You

    As a former admissions officer, I have to admit, I never looked up students on the Internet. There simply isn’t enough time to do that and read the 300 other files that are beckoning. But there are ways colleges can find out about a student’s social media discretions.

    Not only will this impact high school students as they apply to college, but more importantly, indiscretions on the web can follow the student/prospective employee forever. After all, when does the correct, incorrect, and/or incomplete information on the Internet expire?

    With respect to the admissions process, there are certainly shades of gray in terms of what is acceptable and what isn’t.

    The Good

    • Some admissions officers allow prospective students to “friend” them on Facebook. That connection can provide prospective students with salient information about the admissions process.
    • Colleges have started Facebook groups for admitted students. Many also have Instagram and Twitter accounts.
    • Many high school students use social media sites for appropriate fun, and have enabled their privacy settings and can control the content that is uploaded to their accounts.
    • The Common Application: Certainly better than ordering applications from twelve schools via regular mail.
    • Tufts’ YouTube optional essay is one in which a student can demonstrate his or her creativity in a different way.

    The Bad

    • Every year “Frenemies” make anonymous calls or send letters to alert an admissions office rep that “Freddie” did not deserve to be admitted because of inappropriate behavior on a social media site and they use Facebook to prove it. Freddie knows your pseudonym on Facebook, by the way.
    • Even if schools do not have enough time to check their applicants’ social media accounts, they do have a responsibility to check when they receive a tip.
    • Internet marketers have started bogus sites marketing to, for example, college alums.
    • Email and texting may be an issue too. The BBC reported that Dr. Ari Juels, Chief Scientist of the RSA, an encryption and network security firm, has made clear that the Internet is hardly anonymous.
    • Tufts’ optional video/YouTube style essay inspired one student to rap about Tufts in her living room in front of her Christmas tree…I am not sure if it hurt her chances, but I am pretty sure it did not help.

    One thing is clear: The Internet makes much of the college application process easier. Many students may not have the foresight to know that their past, as far as the Internet is concerned, does not disappear. Parents who are not social media savvy... really should be.

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    Stephanie Klein Wassink

    Stephanie Klein Wassink

    Stephanie Klein Wassink is the founder of Winning Applications and AdmissionsCheckup.com. She has 15 years experience in college consulting and holds a B.A. from Brown University and an M.B.A. from University of Pennsylvania's Wharton School. She is a member of IECA and NACAC.