Investigate sports from all angles, like a professional: learn firsthand from industry experts how to cover the sports and make your own articles, photos and media.
Learn how to investigate, communicate and market the latest news, buzz and images in sports. As sports-focused communication professionals, students can find work in collegiate or professional athletics in just about any type of sport. From marketing and public relations to reporting, essay writing, photojournalism, commentary and more – there are many ways to get into an industry that generates hundreds of billions of dollars per year. The course will cover what it takes to write a good story, capture unpredictable sport action and use the ever-changing tools of sports marketing.
This multidisciplinary approach to learning encourages students to sample different fields and employ critical thinking and creative problem-solving skills. The program is geared towards students eager to discover their passions, try something new and prepare for college. From site visits and excursions to lectures by expert practitioners, the Explorations program is curated to give students a newfound sense of direction for their future studies by shedding light on a diverse selection of subject material.
This is a new course. Possible site visits include:
- A visit to a media company such as Sports Illustrated Professional and amateur sports games such as WNBA, MLS, Major and Minor League baseball
- Barclays Center
- NBA entertainment
- Prudential Center Society of American Baseball research
Previous guest speakers on this subject include:
- Ken Belson, Sports Writer, The New York Times
- Ben Reiter, Sports Illustrated senior writer
- Barry Neuberger, Associate Athletic Director, Columbia University
- Len DeLuca, IMG Senior Vice President of Original Content, former CBS and ESPN executive
- Terry Lyons, Senior Consultant and Founder, Digital Sports Desk
- Mark DeRosa, Studio Analyst, MLB Network
- Terri Jackson, Director of Operation of the WNBPA and former Associate Director of the NCAA Office of the Committees on Infractions
- Adam Guttridge, co-founder NEIFI.com
Cost and Session Information
Day Program: $5,150*
Residential Program: $5,750*
Dates: June 9 - June 21
LOCATION New York City
*Listed program costs do not include course-specific lab and materials fees. Learn more on our website.