Overview

Learn firsthand from sports industry and journalism professionals about the challenges and the opportunities in the rapidly evolving field of sports media.

Today’s media landscape is evolving at an ever-increasing rate – for the sports industry, this evolution has brought both opportunity and challenge. From team branding and storytelling, to athlete-driven media, to the changing face of sports journalism and social media (and other topics in between), this course invites students to investigate the dynamic world of sports media and to consider the possibilities for its future.

Through a combination of seminars, guest speakers, site visits and attendance at sporting events, students will track major trends in sports media, explore the variety of careers it offers and determine what it might take to enter and succeed in the field.

Site Visits: 
Day trips will vary based on the instructors and terms. Past site visits in this discipline include:

  • MLB Network
  • NBA Entertainment
  • Yankee Stadium
  • Live games (major and minor league baseball, soccer, women’s basketball)
  • The New York Times newsroom and/or The Times printing press

Guest Speakers and Lecturers:  
Speakers and lecturers will vary with the instructors and terms. Past guest speakers include:

  • Ken Belson, Sports Writer, The New York Times
  • Will Leitch, Founding Editor, Deadspin
  • Terry Lyons, Senior Consultant and Founder, Digital Sports Desk
  • Terri Jackson, Director of Operation, WNBPA

Cost and Session Information

Day Program: $5,150*
Residential Program: $5,750*

Dates: July 21 - August 2

LOCATION New York City

*Listed program costs do not include course-specific lab and materials fees. Learn more on our website.

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