Learn the business of high and low culture, investigating how streetwear built a fervent fan base and became a driving voice of urban youth.
Born in the 1970s and 80s, streetwear remixed sports with music, pop culture and current events. Now a multibillion-dollar force in the fashion world, students will use New York City as their entryway into the world of streetwear, exploring the business, trends, people and ethos that make up the local industry. What are the social and cultural origins of streetwear? How did brands like Supreme and Off-White come about and how have they been shaped by youth culture? How has current streetwear culture evolved from previous influencers? What does it mean now that corporations have entered the market?
Students will also dive into streetwear collaborations and the people behind brands that inspire a fervent fan base. Throughout the term, students will explore numerous iconic collaborations between luxury brands, celebrities and visual artists, as well as the people behind the brands. They will then consider designers and innovators are inspiring people to doggedly pursue limited edition item like sneakers. Getting a behind-the-scenes glimpse into this world of cutting-edge fashion, students will reflect upon its impact on personal, professional and larger society levels.
Summer Academy enables students to dive deep into a course of study, sharpening skills for their academic and professional futures. Each course is carefully designed to suit student interests and encourage intellectual curiosity.
• Students will learn about the business models that are shaped by the demand for streetwear.
• Students will Investigate and analyze the social and economic forces of streetwear culture and delve into how it emerged as a significant force within the fashion industry.
• As part of the course, students will create components of a business plan for a streetwear fashion company.
• Site visits will vary based on the instructors and terms. Previous courses have visited: Costume Institute of The Metropolitan Museum of Art, KITH, Nike Sneaker Lab and International Center of Photography. Students will also have the opportunity to visit The New York Times newsroom and/or The Times printing press.
• Speakers and lecturers will vary with the instructors and terms. Previous speakers include: Melvin Beckman (journalist, The New Yorker), Matt Powell (Sneakerologist), Janet Young (iRi NYC), Latif Nawab, iRi NYC) and Jeff Henderson (former Design Director, Nike Sportswear).
Please note: All information is subject to change at the discretion of The School of The New York Times.
Cost and Session Information
Day Program: $5,225*
Residential Program: $5,825*
Dates: July 5 - July 17
Location: New York City
*Listed program costs do not include course-specific lab and materials fees. Learn more on our website.