Within the world of image, hype, and lifestyle, lies the fascinating business of star-making. Spend a week in New York City learning from professional star-makers in the music business.
What is A&R? Artist Branding? The 360 deal? Music Supervision? How do you create, market and distribute music in the current music industry environment? These are just a few of the questions that will be answered in this week long summer institute. By participating in class sessions, going on field trips, attending concerts and interacting with music industry professionals you will be given an overview of the current music industry, challenge your ideas and create innovative ways to discover, create or develop future stars in the music industry.