Marist College Summer: Fashion Marketing & Merchandising

Poughkeepsie, NY

Overview

Students will explore the planning, procurement and marketing aspects of the fashion business.? They will learn to research target markets, analyze business results and develop strategies that meet the needs of consumers.? They will learn how the fashion world thinks, creates and solves problems.

Studies will include retailing, buying, the history of fashion, international retailing, basic computer-aided design instruction, textiles, and trend. Complete exploration of fashion career opportunities and resume development will be included.

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