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    NYU Summer Program: Destination Marketing: New York City


    • Listing Type: Summer Programs
    • Program Delivery: Residential, Online
    • Provided By: College
    • Session Start: July
    • Session Length: One Week
    • Entering Grade: 9th, 10th, 11th, 12th
    • Category: Business/Entrepreneurship
    • Selective: No
    • Ages: 15, 16, 17, 18
    • Minimum Cost: $1,500 - $2,999
    • Career Clusters: Marketing, Sales and Service
    • Credit Awarded: No
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     Tourism and hospitality organizations and stakeholders at local, city, state, and national levels play pivotal roles in developing, organizing, and implementing marketing activities that influence where, why, and how people travel. In this online course, you’ll discover how Manhattan’s hotels, museums, theaters, restaurants, and other businesses work together to attract travelers and deliver authentic and exciting experiences. 

    Topics discussed will include “Think Global/Act Local,” how tourism strategies work in neighborhoods such as Greenwich Village, Chelsea, and the Meatpacking District, and the impact of global events on local tourism. Through virtual site visits and guest lectures from industry professionals, you’ll get to know more about the role of each stakeholder in the tourism process and explore potential careers in this dynamic industry. This pre-college course is a great introduction to majors in hospitality, marketing, and business.

    Ideal For

    • High school students who have completed grades 9, 10, or 11
    • High school students interested in a career in tourism and destination marketing

    You'll Walk Away With

    • An understanding of the role of stakeholders in the tourism business and of the activities involved in marketing destinations to a global audience
    • An understanding of the importance of tourism to a city and as a transformative experience for travelers and the local community


    Cost and Session Information

    Fees for Summer 2023

    Application Fee: $25 (non-refundable)

    Please visit our website for more information on costs and sessions!

    Tuition & Program Fees: $2,495 per course

    Housing & Dining Fees: $607 per week