CIEE High School Summer in Milan, Italy: Fashion Marketing & Business Recently Updated

Craft your own brand identity in Milan, one of the world's four fashion capitals. 

Fashion marketing is a unique field where business and creativity merge. Dive into the business side of fashion in Milan, a hub for fashion design and marketing home to famous designers like Versace and Prada. Your final project will push you to imagine your own brand, develop a marketing strategy, and pitch it to a panel of experts with your fellow Global Navigators. 

Gain insight into the development of a fashion line while using market data to attract customers. Meet with local entrepreneurs to see how to form a successful business plan. Discover the inner workings of the business, from manufacturing to merchandising.

In your spare time, marvel at the Duomo Cathedral, the largest Gothic church in the world. Stroll through the neo-Renaissance halls of the Galleria Vittorio Emanuele II, Italy's oldest shopping gallery. On excursions, you may venture to beautiful Verona, the setting for “Romeo and Juliet”, and Venice, a historical hub for elegant textiles that cemented Italy's place in fashion history.