Explore digital marketing with General Assembly’s hands-on, 40-hour short course. Learn social media, search strategies, analytics, AI prompt-writing, and more. Choose from a 10-week part-time schedule or a 1-week immersion. Build real-world skills and a portfolio campaign. No experience required!
General Assembly’s Digital Marketing Short Course offers an immersive introduction to the dynamic world of digital marketing. Perfect for beginners and those pivoting into marketing, this program equips students with the practical skills needed to design and implement impactful multichannel campaigns. Through hands-on learning, participants explore customer acquisition, social media and search strategies, conversion optimization, Google Analytics, AI prompt-writing, and effective collaboration techniques.
With two flexible learning formats — a 10-week part-time schedule or an accelerated 1-week full-time option — the course is tailored to fit diverse lifestyles. Students benefit from expert instruction, interactive exercises, and the support of experienced instructors and teaching assistants. The curriculum centers on project-based learning, culminating in a capstone project where students develop a real-world digital marketing campaign plan, complete with objectives, KPIs, customer insights, tactics, and data-driven strategies.
This course welcomes aspiring marketers, career changers, recent graduates, freelancers, and entrepreneurs, with no prior experience required. Participants also gain access to General Assembly’s robust network, including alumni connections, career resources, and industry events, creating opportunities for collaboration and growth in the field. Whether you’re jumpstarting a career in marketing or expanding into new professional territories, General Assembly’s Digital Marketing Short Course empowers learners to master the fundamentals and launch with confidence.
